The Shopkeepers: Storefront Businesses and the Future of Retail

Автор:
by Robert Klanten (Editor), Sven Ehmann (Editor)
Видавництво:
Gestalten
Категорія:
Маркетинг
Мова:
англійська
Обкладинка:
тверда
ISBN:
9783899555905
Рік видання:
2000
Кількість сторінок:
256

1900.00 грн.

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Good stores still exist. In fact, their number

is growing. Well-designed specialty shops

that are inspired by the small manufacturers

and mom-and-pop operations of the

past are now sprouting up. These outlets are

defying e-commerce and anonymous online

shopping with outstanding products, original

interior design, innovative concepts,

and, first and foremost, friendly and competent

customer service.

The Shopkeepers explores this new store

culture through examples such as barber

shops, fish smokeries, tailors, and milliners,

as well as retail spaces specializing in stationery,

hardware, buttons, home décor, or coffeemakers.

They can be found off the beaten

track as well as in the hearts of major cities

from Berlin to Beirut. The book makes it

clear that they are all driven by the passion

that their founders and operators have for

their business ideas and products, whether

vintage eyeglasses, textiles from India or

China, specialty books, soaps, olive oils, or

tropical fish. While some shops are based

on innovative ideas, others are reinterpretations

of traditional family businesses.

The Shopkeepers also introduces some

of the personalities behind these exciting

retail concepts. Many have been running

their shops for years but are only now

being recognized by a new generation of

consumers for their acumen, integrity, and

knowledge ―from shoemakers who truly

understand their craft to culinary experts

who can differentiate between 200 types of

chocolate or cheese with their eyes closed.

Some are such interesting characters that

the chance to interact with them is reason

enough to attract potential customers.

In the stores featured in The Shopkeepers,

the customer is again king and can find a personal,

quality retail experience that the internet

simply cannot provide. The book reminds

us all of the value of exceptional service and

of meticulously selected products which are

built to last and on which one can depend. If

they didn’t exist already, they do now.