1. Головна
2. Книги
3. Дизайн у рекламі
4. The Still Life: In Product Presentation and Editorial Design

Про книгу

In every segment of retail, countless products

compete for our attention. Whether

fashion, cosmetics, furnishings, accessories,

or gourmet food, the range of goods is

overwhelming. Designers and manufacturers

are faced with the daunting challenge of

setting their products apart to reach their

target audiences. The best ones captivate

us by telling fascinating stories or creating

compelling retail spaces and experiences.

The Still Life compiles striking editorial

photography, innovative shop window displays,

and intelligent visual merchandising

that succeed in doing exactly that. The

featured work is created by imaginative

stylists and photographers who arrange

products, objects, and materials in unusual

ways. Distinctive worlds of images result

that are reminiscent of Baroque and

Renaissance still life paintings in which

arrangements of flowers, fruit, musical

instruments, and other objects were used

as powerful allegories for various aspects

of life and death.

Today’s creatives are developing new

visual storytelling techniques for engaging

customers. The Still Life showcases their

entire spectrum. The book illustrates how

a combination of quality handcraft and

inspired flair are being used to put familiar

products, such as gardening tools, cutlery,

purses, writing implements, or jewelry,

into surprising new contexts, ranging from

minimalistic understatement to opulent

glamour. It includes shop windows, magazine

spreads, and showrooms meticulously

styled into works of art.

The Still Life is a source of inspiration

for anyone working in product communication,

editorial design, and retail who is

responsible for creating fitting platforms

on which to promote premium products ―

brand worlds in which the products come

to life for potential customers. Featuring

retail spaces that offer extraordinary experiences

just by stopping in for a visit, the

book is also a visual feast for all connoisseurs

of quality consumer goods.