Shoplifter!: New Retail Architecture and Brand Spaces
- Автор:
- by Gestalten (Editor)
- Видавництво:
- Gestalten
- Категорія:
- Дизайн комерційних інтер'єрів
- Мова:
- англійська
- Обкладинка:
- тверда
- ISBN:
- 9783899559415
- Рік видання:
- 2018
- Кількість сторінок:
- 256
1800.00 грн.
Про книгу
Shoplifter! explores innovative store concepts and provides expert insights into how brands can engage with their customers in novel ways.
Disrupted by online shopping, shops and brands find themselves in a permanent battle over the most innovative store concepts, striking window displays, and genius presentation of goods, to breathe new life into the traditional retail flow.
This creative struggle has heralded a golden era of retail design.
Brand experiences now stretch far beyond the end product; the dialogue between a shop and its consumers is becoming increasingly important. Companies are tapping the talents of top designers and using them in sophisticated flagship stores or unexpected temporary venues. Shoplifter! showcases the most outstanding concepts across a number of industries, introducing the most innovative brands with rich, in-depth case studies.